11 Impactful Promotional Tools to Get Your Brand Out There

Promotional items are great marketing tools for small businesses. They’re a great way to bring in some brand awareness and keep your audience coming back. If you’re not sure what business tools to give away, don’t worry.

We’ve compiled some of the best promotional tools you can use to get your brand out there. Read on to begin marketing things that your target audience can use in their everyday lives.

  1. Reusable Face Masks

With the state that the world is in, face masks have become a must in everyone’s lives. A relevant way to promote your brand is through reusable face masks. Not only are they beneficial in our current times, but they’re also cheap and easy to reproduce.

It helps keep everyone safe while still promoting your brand somewhere straightforward and easy to see. It also shows that you and your brand care about making sure people protect themselves during the current situation. 

  1. Pens

Pens are one of the most common promotional tools for a good reason. They’re cheap but still used in everyday life. Even though they are relatively small, they’re an excellent way to spread brand awareness.

Pens are easy to distribute, and many people will gravitate towards getting one because of its usefulness. There’s also a good chance that the pen will move across to different people. This will then bring more attention to your brand. 

  1. Touch Tool

Like the face masks, this is a relevant and useful tool to distribute, given the current situation. One of the ways that germs spread is through the things you touch in public. It can be as simple as opening a door or pushing an elevator button.

With a touch tool, you don’t have to do any of that with your hands. It’s a convenient thing to have on you at all times. With your brand name or logo on it, it becomes a good spot for brand promotion.

  1. USB Drives

58% of people who receive promotional USB drives keep it because of its practicality. The rest would rather give it away than throw it because they know of its usefulness. Promote using USB drives to let your brand reach more people. 

It is slightly more expensive than some of the other products listed. But it’s a good investment that keeps your target audience aware of your brand. It’s also something you can customize to match your brand’s aesthetic. 

  1. Domed Labels

Domed labels or resin labels are stickers that have a 3D appearance and glossy finish. Domed labels are a great way to promote your brand and grab extra attention. Whether it’s your company’s name, logo, or service information, you will get your message across to many people. 

Unlike regular promotional stickers, these are more durable and appealing to your audience. It’s also an easy way to share more information about your brand. Things like general details or contact information are common designs. 

  1. Apparel

When you distribute apparel as a promotional item, you’re getting free advertisement. Whenever your audience wears them, you get them to share your brand with whoever can see them. You also have a wide variety to choose from, like hats, shirts, jackets, sweatshirts, etc. 

You can find apparel that best matches your brand and use your full creative freedom with it. People are also more likely to keep it, because who doesn’t love free clothes? 

  1. Umbrellas

When people use a promotional umbrella, they spread more awareness for your brand. Essentially becoming walking billboards, umbrellas are also a perfect choice if you’re located in a rainy area. 

  1. Tote Bags

Tote bags are a great promotional item because of how helpful they are and how much customers use them. And since they’re mostly used in public places, you reach even more people. Statistics show that 50% of customers are more likely to do business with a brand that gives them a promotional tote bag.

They’re also more likely to see use for everyday tasks like grocery shopping. Since they are also popular gifts, they can spread even more brand awareness. 

  1. Desk Accessories

If your target audience is mostly in an office setting, an excellent promotional item you could give is a custom desk accessory. This will give off the impression of your brand being useful in offices and similar places. Things like sticky note organizers, pencil cups, and paperweights are common promotional items. 

Having your brand’s name in an office with new people coming in and out will help more people know about your brand. This also gives your customers a better opinion of your company. 

  1. Mini Fans

A popular item to give away at events and trade shows, mini fans are another great option. Not only are they a great way to get relief on a hot day, but they also help bring more people to your brand. This is especially so during events that take place on a hot day.

  1. Keychain Tools

If you want your brand name with a customer at all times, you could have keychain tools as your promotional item. Whether it’s a small flashlight or a bottle opener. Having an already practical item like a keychain plus an extra tool is a great item to give away.

Use the Best Promotional Tools for Your Brand Now!

When coming up with promotional tools to spread brand awareness, you want to get something useful that won’t just be tossed into the trash. 

We hope that after reading this article, you got a better idea of what you can use. Don’t be afraid to get creative with what you use, as long as you know it’s something practical and beneficial. 

But why stop here when there are other marketing tools and techniques out there? Feel free to go over our other posts right here to learn more!

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