eCommerce is on the rise, and the pandemic of 2020 only increased online shopping’s popularity. If you’ve been thinking about starting your own eCommerce store, there’s truly never been a better time to start.
Of course, that’s not to say there won’t be some sturdy competition. In fact, it’s predicted that there are somewhere between 12-24 million eCommerce sites live online right this moment.
With this in mind, you’ll have to take some significant steps to stand out. Luckily, we’ve put together the perfect guide to help you figure out how to start a successful Shopify store.
Ready to take your idea to market? Keep reading to discover the Shopify tips you need to ace your eCommerce journey today.
Identify Your Niche
Before anything else can come together, you’ll first need to narrow down your niche.
One of the primary reasons so many eCommerce stores fail is because they tried to do too much. While it may seem more logical to stock your store with a variety of products for ‘everyone’, this really only diminishes your authority and takes away from your brand’s rep.
Instead of tackling it all, choose one specific problem you’d like to solve for your consumers and master it. The more specific your niche, the easier it will be to find your audience and master your marketing.
Understand Your Target Audience
Next, you’ll need to do some research to understand your target audience.
Consider developing a customer persona to really get into who your customers are and what they need from you. By zoning in on not just their demographic, but also their interests, behaviors, and unique needs, you’ll be able to connect with them on a personal level to establish those valuable consumer relationships.
The reason you need to do this step before launching your site is that your target audience may help determine what designs and themes will be the most successful.
It likely comes as no surprise to hear that each niche will have a number of unique elements that boost success. For example, the designs that attract customers for an auto business are likely not the same elements that attract clientele to a toxin-free skincare line.
Get to know your audience so that you can tailor your site and brand to fit their needs. This will save you a lot of time and money down the road.
Choose Your Theme or Build From Scratch
Now that you know these crucial details about your brand and your audience, it’s time to get building.
With Shopify, you’ll have the option to choose from a variety of free and paid templates or ‘themes’. The benefit to this is that your site is already set up with all the complicated code that makes it look clean and professional.
Of course, there are a few disadvantages to using pre-built themes. They will limit what you can do with your site and can make it much harder to stand out as a unique brand. Unfortunately, this cookie-cutter look can take away from your credibility and lower your consumer’s perceived value of your store.
Alternatively, you can build your site from scratch. This opens up a whole new world of design options but can be much trickier to master if you aren’t a pro with code.
If you do choose to go the custom website route, we suggest you hire a Shopify expert to get it done right the first time. This will save you an immense amount of time and money. Beyond this, a Shopify expert knows exactly what works and what doesn’t. This can save you from making critical mistakes that could cost you your business.
Customize Your Policies
One of the most valuable Shopify for beginners tips we can offer is to do your research on legalities.
Beyond this, you’ll need to ensure you’ve got your tax system in place to apply the correct taxes to orders and keep track of those funds.
Set Up Payments
When it comes to payments, you’ll want to use the payment options that the majority of your consumers will find convenient and easy. While Shopify does have a built-in system, we suggest doing your research into 3rd party options such as Paypal that make accepting payments easy and safe.
As a bonus, your customers are already familiar with sites like Paypal. This increases their confidence in your brand and takes the risk out of purchasing from an online store.
Add Content and Products
Now that the technical aspects are taken care of, it’s time to start creating content and posting your products.
Although it can be a lot of work, we suggest using a blog and utilizing keyword research to draw consumers to your site organically. The more value you can offer for free, the more your customers will trust you as an authoritative site.
When it comes to products, ensure your photos are high-quality and make reviews public and easily accessible. Your customers love to see what others have to say, so encourage feedback and utilize this social proof for free promotion.
Finally, it’s time to tackle marketing. From getting active on social networks to improving your SEO and customer experience with fast and convenient checkout, marketing is an ongoing mission for any business.
Be prepared to continually improve your site to meet the latest algorithm criteria. The more active you are online, the better your chances are of being discovered by loyal and dedicated customers!
How to Start a Successful Shopify Store
Whether you are just starting your Shopify store or looking to make improvements to an existing project, we hope these tips and tricks will help you on your way. When it comes to how to start a successful Shopify store, these Shopify tips are the perfect place to start.
Want more tips and tricks for starting your online business? Check out our other articles for everything you need to know about running a successful business. From brainstorming to marketing, we’ve got you covered!