Even as a church, bringing in more people to your house of God means being able to market yourself online. However, marketing for such a niche as Catholicism can be a difficult feat. Fortunately, there are plenty of helpful tips out there to make sure that your blogging efforts don’t go to waste. If you’re looking for some fresh, new ideas to write about, here are some great blog ideas for priests that you should incorporate into your content calendar.
Write about your own personal brand and products.
Some churches want to get word of their church out there and some of the study tools or other goods they’ve made to help their congregation become closer to God. If you want to get your church’s brand out there, focus on creating branded content. But, what is branded content?
Branded content is content that focuses on developing awareness around your brand and focusing on the value it has to offer people. This can be done by both promoting your brand via your blog as well as enlisting the help of social media users in your area or otherwise to create content around your brand. The more you get the word out there, the more people will know about your church
Discuss Catholic rituals and the use of tools or clothing.
Writing introductory blogs for those who want to become Catholic or those who wish to convert to Catholicism can inform future members who wish to attend your church. For example, one blog idea you can use is discussing clergy robes and other garments like cassocks, choir robes, pulpit robes, capes, round yoke surplices, and beyond.
You can inform your audience as to what purposes these garments serve and what position one must be in to wear them. Of course, it doesn’t have to stop at robe styles or clothing. You can also talk about crosses, Bibles, and other tools used in the church. The more informed the audience is, the more aware they are that you’re an authority in your religion. Cultivating this trust with them is key to bringing in more people to your church.
Talk about popular Bible verses and the lessons that can be learned from them.
Of course, one of the best blogging ideas to pursue is to write about popular Bible verses. As a priest, you likely know the Bible inside and out, making it an endless source of material to teach others how to lead a holier life. No matter which book you decide to start at, pick a popular lesson, quote it directly or create your own summary of the story, and write an in-depth review of the verses and the lessons that they have to teach. Then, pick out your next favorite story and continue.
Of course, it’s important to consult your SEO strategy and conduct keyword research to make sure that some of your content is ranking. Local SEO will attract the nearby populace, but general SEO can attract more people, which is important if your church decides to spread to other states.
As a Catholic priest, blogging and other digital marketing activities are essential if you wish to get word of your church out there without trying to rely on physical marketing strategies. That being said, the niche nature of religion can make it hard to attract people to your website, especially when keywords that bring in traffic are few and far between. If you’re struggling to find blog ideas that you can publish on your church’s website, the guide above will give you some inspiration and direction to help you in your content strategy.