In the United States, there are about 30.2 million small businesses.
Although there are plenty of successful small businesses, not all of them have the resources to have a full-time staff. The best way for small businesses to grow is by outsourcing certain services.
If you’re wondering if your business can benefit from outsourcing, you came to the right place. Read on to learn about the benefits of outsourcing.
1. Marketing & Online Ads
While many large corporations can afford to do marketing in house, small businesses don’t have the luxury. However, to grow and attract more clients, small businesses need exposure, so marketing is essential for growth.
If you own a small business, outsourcing marketing services should be one of your top priorities. When you work with a marketing expert, they will create marketing campaigns tailored to your business.
Outsourcing your marketing campaign will create marketing campaigns that will appeal to a wider audience, are high-quality, cost-effective, and delivered on-time.
If you aim to attract more clients via ads, a marketing agency can help you find the right Pay Per Click campaign to bring you the most exposure.
A marketing expert will be able to create PPC campaigns that fit your budget and will save you time while they attract more clients.
2. Accounting & Payroll
Many companies, especially online businesses, benefit from outsourcing their accounting services. If you cannot afford a full-time accountant on your staff, outsourcing can be the best decision for your business.
Hiring a professional accountant to handle all of your business tasks will free up your time to focus on what you do best. An accounting firm will handle the books using professional software that will minimize human errors.
They will also follow all State and Federal guidelines to minimize issues when filing business taxes.
Outsourcing accounting will also help you reduce costs, simplify the process, minimize mistakes, and produce more accurate reporting.
If you’re struggling to keep accurate payroll, outsourcing can make the process more efficient.
3. Human Resources
The human resources aspect of a small business is a crucial department of a company. However, many small business owners don’t have the capacity or knowledge to create employee handbooks.
A human resources company will help you handle everything related to your employees. They will be responsible for training, benefits, time, attendance, and can help you solve other related disputes.
Once you have the human resources aspect of your small business handled, you can focus on growing your business and interacting with your clients.
4. Graphic Design, Artwork, and Web Design
In 2020, if your business doesn’t have a full-functioning and interactive website, you won’t be able to see a spike in new clients. A website that hasn’t been updated in years will only take you so far.
Because you need a website that is easy to navigate, fast, and visually-appealing will help you attract new business. Therefore, if you don’t have a web designer on staff, this is one service that you cannot afford to ignore.
When you outsource your web design, not only will you have access to a site that is easy to use, but you will also get great graphics and artwork.
Your clients will appreciate the effort that you put into your business. It also gives clients the impression that you will grow to great lengths to provide excellent service.
5. Social Media Manangement
For many small businesses, social media engagement is a big part of their marketing plan. When small businesses stay active on their social media accounts, they have an opportunity to see how their clients react to new products and services in real-time.
Staying active on your business’ social media accounts also allows you to reply to comments and interact with clients. Replying to comments allow you to build a bond and build a relationship with your clients.
By outsourcing your social media management, you can ensure consistent and quality posts on your social media platforms. A social media expert will schedule posts in advance, so you don’t have to worry about staying active.
6. IT Services
If you want your small business to run smoothly, you should also outsource technology services.
There are plenty of things that can go wrong with your computers, phones, and software. The last thing you want is for your systems to crash, and you cannot complete your client’s orders on time.
By outsourcing IT services, you can ensure all of your systems will run like a well-oiled machine. An IT expert will keep your systems up to date to minimize delays.
They will also recommend anti-spyware to protect your important files against security breaches. An IT company will also make recommendations, so you’re up to date with the best software, such as Accounovation.
7. Customer Service
Depending on the nature of your business, you should also consider outsourcing customer service support.
For example, if you sell products, having customer service representatives can handle customer calls, orders, returns, and exchanges.
8. Administrative Services
If you and your business need help with administrative tasks, but you don’t have the budget to hire full-time assistance, you can outsource these tasks.
For example, you can hire a virtual assistant for a few hours a week to handle your administrative tasks. Depending on the virtual assistant’s level of expertise, you can pay as little as $10 an hour.
If your business is a retailer or fulfills orders for clients, you should consider outsourcing the logistics. While you can handle all customer transactions, many small businesses work with a third party to house, package, and mail out all of the orders.
Working with a fulfillment center will eliminate the need to set up and manage a warehouse.
Does Your Company Need Outsourcing? Follow These Tips
Now that you know more about which services your small business should be outsourcing, you’re ready to make the decisions.
As a small business, you should be looking at the possibility of outsourcing IT services, accounting, HR management, administrative services, and many more.
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